In 2021, Sky Lake Studio was tasked with designing an HTML-formatted newsletter for the Evolution Institute, a science and humanities think-tank based in Florida. The challenge was to convey scientific thought and research in a way that was friendly, human and approachable. The newsletter header design, paired organic waves and geometric shapes in cool greens and blues to set this tone. Carefully curated images made the end design engaging. To keep the newsletter from looking like a canned email template, Sky Lake Studio used a third-party HTML newsletter builder and imported files into the client's MailChimp account for distribution.