Laura McCann Wellness

Sky Lake Studio was contracted to build a new website for Laura Grace McCann, a Structural Energetic Therapist in Tampa, Florida. The website was designed to appeal to medical professionals including doctors and chiropractors who generate referrals, as well as potential clients interested in forms of alternative medicine and therapeutic bodywork.

View the live website at

Medical Start-up Brochure

MCG trifold Brochure

This trifold brochure was created for a medical start-up company in the Tampa Bay area. Sky Lake Studio designed the brochure and created the logo.

USF Morsani College of Medicine Alumni Bulletin

USF Morsani College of Medicine Alumni Bulletin

In 2018, the USF Health Development Office contracted Sky Lake Studio to visually refresh their long-standing alumni magazine, “The Bulletin.” The overall look was lightened, simplified, and made more colorful. This was an important redesign in light of the already underway fundraising efforts for the new Morsani College of Medicine facilities in downtown Tampa.

Café con Tampa Website Refresh

Cafe con Tampa website

Sky Lake Studio was asked to do a cosmetic and functional update of the Café con Tampa website. The update included a rich, coffee color palette that matched the existing logo, and better integration with social media. The group’s event feed pulls directly from Facebook and recordings of weekly presentations on YouTube populate an on-site video gallery.

View the live website at

Leaders In Care Campaign: USF College of Nursing

USF College of Nursing Leaders in Care campaign

Sky Lake Studio worked with the USF Health Office of Development to create this fundraising campaign logo and mailer for the USF College of Nursing. The focal piece of the logo is a stylized flame evoking the lamp of Florence Nightingale, a universal symbol of the nursing profession. The flame shape was carried throughout the mailer.

Pinellas County Medical Association e-Newsletter

In 2019, Sky Lake Studio assisted the Pinellas County Medical Association with a number of brand update projects. Among the most dramatic was the re-design of their html-formatted newsletter, distributed via Constant Contact. We created a simpler, cleaner look with a strong visual hierarchy. In addition to increasing the professional appearance and readability of the newsletter, the re-design delivered a nice increase in click-throughs for the client.

Florida Maritime Partnership

Florida Maritime Partnership graphic design by Sky Lake Studio

Sky Lake Studio partnered with Tucker/Hall to create the logo, website and related print materials for The Florida Maritime Partnership. This local group was formed to advocate on behalf of the significant maritime industry in the state of Florida. Sky Lake Studio did the creative work on all pieces, including a brochure with infographic section that was used in lobbying efforts.

The live website can be viewed at:

Gill Sans Poster

Gill Sans Font Poster Illustration of type-only design

This design was created as an illustration for the book White Space is Not Your Enemy: A Beginner’s Guide to Communicating Visually through Graphic, Web and Multimedia Design, 3rd Edition. Rebecca Hagen co-authored this book, designed the cover, laid out the pages and created custom graphics throughout. This poster is an example of type-only design.

White Space is Not Your Enemy

White Space is Not Your Enemy text book

Rebecca Hagen co-authored White Space is Not Your Enemy: A Beginner’s Guide to Communicating Visually through Graphic, Web and Multimedia Design in 2009 while teaching at the University of South Florida School of Mass Communications. In addition to writing, Rebecca designed the cover and the layout. She provided much of the photography and graphic design examples as well.

The book has been widely adopted at Universities and Colleges across the United States. The third edition was released in early 2017 and a fourth edition is planned for 2021.

White Space has been translated into four languages: German, Portuguese, Russian and Chinese (twice!).

Visit the White Space website at