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Rebecca Hagen | Online

Rebecca Hagen is a graphic designer, photographer and published author. She is the Principal of Sky Lake Design Studio, and provides print and digital design services for Public Relations and Marketing. She lives in Wesley Chapel, FL with her husband Guy and three cats: Salsa, Finn and Kylie.

About Rebecca

I was the kid in high school who was always doodling in the margins. I designed the programs for the one-act-plays. I held my first “art exhibition” at the age of 5 (I taped pencil drawings to my bedroom door and sold them to my parents for 5 cents each). Good color sense is my superpower.

I’m a graphic designer.

At my design studio Sky Lake Design, I specialize in creating print and web layouts that communicate. I leverage knowledge of color, typesetting, typography, imagery and layout to effectively disseminate client messages. I love working with PR and Marketing firms and particularly enjoy building websites around Public Affairs issues.

My toolbox includes the Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver), as well as WordPress, Constant Contact, MailChimp, PowerPoint, Keynote and other programs. I build websites, craft brand identities, design print collateral and create assets for websites and social media campaigns. Most recently I’ve been working with responsive web design, HTML5, CSS3, Javascript and JQuery.

In addition to designing all manner of things for clients, I co-authored a popular beginning designer’s textbook. “White Space is Not Your Enemy: A Beginner’s Guide to Communicating Visually through Graphic, Web and Multimedia Design,” (CRC Press: A Taylor & Francis Group) is in it’s third edition. It’s being used in Mass Communications departments across the country, and has been translated into four languages.

Rebecca Hagen

About Sky Lake Studio

I founded Sky Lake Design Studio in 2012 to offer agency-caliber graphic design without the ridiculous price tag. My approach is simple. I apply classic knowledge of color, type, imagery and layout to create graphic design work that is unique, engaging and purposeful—and actually  works for the client.

My Sky Lake Design portfolio includes complex print design (magazines, annual reports), web design (rich media, responsive web design), branding, presentations decks, proposal design and creation of multimedia assets for general web and social media sites and social media campaigns.

Scroll through a few examples at left, or visit my main portfolio website here.

White Space is Not Your Enemy

A beginner’s guide to communicating visually through graphic, web & multimedia design

White Space was born from Public Relations and Advertising Design lectures at the University of South Florida School of Mass Communications. My co-author, Dr. Kim Golombisky, and I saw a need for a single, easily readable volume to teach mass comm students “design for non-designers.” Most books on the market were either too simple in their approach, or were geared towards graphic designers-in-training and were too complex for fledgling communications students.

The resulting volume is a design “how-to” for students and professionals who need to produce the occasional design piece but don’t have a full art degree. Readers of White Space will also gain a vocabulary to effectively communicate with professional designers when outside help is needed for a project.

In addition to co-authoring the copy, I designed the cover, the page layouts and the vast majority of the illustrations and examples inside.

The third edition was released in October 2016.

Excerpt from the back cover:

Designing a website or brochure without an art background? Then step away from the computer and read this engaging conversational introduction to visual communications first. Written for the beginner, White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. This beautifully illustrated full-color book covers all of the basics to help you develop your eye and produce evocative designs that work.

White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually through Graphic, Web and Multimedia Design

White Space is Not Your Enemy

By Rebecca Hagen and Kim Golombisky
CRC Press, A Taylor & Francis Group. Publication Date: 2017 | ISBN-10:1138804649 | ISBN-13: 978-1138804647 | Edition: 3

Where to get the book:


Official Focal Press Page for WSINYE