The USF Global Initiative on Civil Society and Conflict, contacted Sky Lake Design in March 2015 for assistance in sending out an HTML-formatted newsletter. They wanted to disseminate collected research findings on the recent Boko Haram-related violence and unrest in Nigeria. And they wanted the newsletter sent out within weeks.
The collected research articles and corresponding interactive infographics required a more robust delivery and archiving system than a simple HTML mail service. Our solution was to build a WordPress-based website to house the full articles and infographics. Through careful categorization of stories, the website now serves as a searchable repository of current and past articles. We drove traffic to the new website via an HTML-formatted newsletter with excerpts and photos that link back to the website. Past newsletters are also archived on the site for easy review and linking.
The HTML email has a very high 44.5% open rate and a higher than average number of click throughs.
And we accomplished it all in just three weeks.
- HTML-Formatted Email
- Illustrator CC
- Photoshop CC