Gill Sans Poster

Gill Sans Font Poster Illustration of type-only design

This design was created as an illustration for the book White Space is Not Your Enemy: A Beginner’s Guide to Communicating Visually through Graphic, Web and Multimedia Design, 3rd Edition. Rebecca Hagen co-authored this book, designed the cover, laid out the pages and created custom graphics throughout. This poster is an example of type-only design.

White Space is Not Your Enemy

White Space is Not Your Enemy text book

Rebecca Hagen co-authored White Space is Not Your Enemy: A Beginner’s Guide to Communicating Visually through Graphic, Web and Multimedia Design in 2009 while teaching at the University of South Florida School of Mass Communications. In addition to writing, Rebecca designed the cover and the layout. She provided much of the photography and graphic design examples as well.

The book has been widely adopted at Universities and Colleges across the United States. The third edition was released in early 2017 and a fourth edition is planned for 2021.

White Space has been translated into four languages: German, Portuguese, Russian and Chinese (twice!).

Visit the White Space website at whitespacedesignbook.com.

B2B Branding and Digital Brochure (PDF) Concept

These branding pieces were created as a concept pitch for a client. Sky Lake Design provided several logo design options to replace an existing design from another firm. The focal point of this pitch was an interactive PDF brochure. The client requested an alternative to a PowerPoint deck for sending to potential clients.

Ybor Youth Clinic Brochure

Ybor Youth Clinic Brochure design

Sky Lake Design Studio designed this brochure to capture the inner-city, urban feel of Ybor City, Tampa, home to the Ybor Youth Clinic. The Clinic, which is affiliated with the USF Department of Pediatrics, provides healthcare services for at-risk youth. Graffiti around the clinic provided the inspiration for the background images, colors and textures. The angled shapes were drawn from the Clinic’s logo.