Gasparilla Festival of the Arts 2023 Artist Information Packet

Rebecca Hagen of Sky Lake Studio has volunteered for the Gasparilla Festival of the Arts for five years. In 2022 she became part of the marketing committee and serves as the website manager. While Raymond James staff handles most Festival artwork, Rebecca has the opportunity to create a variety of graphics including social media images, PowerPoint slides and the cover for the Artist Load-In/Load-Out packet. The 2023 cover design is anchored by this year’s Festival image, “Sunny,” by Michelle Mardis.

Evolution Institute Newsletter

In 2021, Sky Lake Studio was tasked with designing an HTML-formatted newsletter for the Evolution Institute, a science and humanities think-tank based in Florida. The challenge was to convey scientific thought and research in a way that was friendly, human and approachable. The newsletter header design, paired organic waves and geometric shapes in cool greens and blues to set this tone. Carefully curated images made the end design engaging. To keep the newsletter from looking like a canned email template, Sky Lake Studio used a third-party HTML newsletter builder and imported files into the client’s MailChimp account for distribution.

RealAdvice Brand Collateral


RealAdvice had an established brand that unfortunately was copied by another marginally related business. Since RealAdvice’s focus had changed since the original logo design, they chose not to engage in a copyright battle but to redesign. Sky Lake Studio created a new logo reflecting the company’s high-tech focus, giving it a “complex yet simple” feel. SLD created a business package and other collateral materials utilizing the new logo.

Laura McCann Wellness

Sky Lake Studio was contracted to build a new website for Laura Grace McCann, a Structural Energetic Therapist in Tampa, Florida. The website was designed to appeal to medical professionals including doctors and chiropractors who generate referrals, as well as potential clients interested in forms of alternative medicine and therapeutic bodywork.

View the live website at

Medical Start-up Brochure

MCG trifold Brochure

This trifold brochure was created for a medical start-up company in the Tampa Bay area. Sky Lake Studio designed the brochure and created the logo.

USF Morsani College of Medicine Alumni Bulletin

USF Morsani College of Medicine Alumni Bulletin

In 2018, the USF Health Development Office contracted Sky Lake Studio to visually refresh their long-standing alumni magazine, “The Bulletin.” The overall look was lightened, simplified, and made more colorful. This was an important redesign in light of the already underway fundraising efforts for the new Morsani College of Medicine facilities in downtown Tampa.

Café con Tampa Website Refresh

Cafe con Tampa website

Sky Lake Studio was asked to do a cosmetic and functional update of the Café con Tampa website. The update included a rich, coffee color palette that matched the existing logo, and better integration with social media. The group’s event feed pulls directly from Facebook and recordings of weekly presentations on YouTube populate an on-site video gallery.

View the live website at

Leaders In Care Campaign: USF College of Nursing

USF College of Nursing Leaders in Care campaign

Sky Lake Studio worked with the USF Health Office of Development to create this fundraising campaign logo and mailer for the USF College of Nursing. The focal piece of the logo is a stylized flame evoking the lamp of Florence Nightingale, a universal symbol of the nursing profession. The flame shape was carried throughout the mailer.

Pinellas County Medical Association e-Newsletter

In 2019, Sky Lake Studio assisted the Pinellas County Medical Association with a number of brand update projects. Among the most dramatic was the re-design of their html-formatted newsletter, distributed via Constant Contact. We created a simpler, cleaner look with a strong visual hierarchy. In addition to increasing the professional appearance and readability of the newsletter, the re-design delivered a nice increase in click-throughs for the client.

Florida Maritime Partnership

Florida Maritime Partnership graphic design by Sky Lake Studio

Sky Lake Studio partnered with Tucker/Hall to create the logo, website and related print materials for The Florida Maritime Partnership. This local group was formed to advocate on behalf of the significant maritime industry in the state of Florida. Sky Lake Studio did the creative work on all pieces, including a brochure with infographic section that was used in lobbying efforts.

Clockwise from top left: Florida Maritime website, tried-fold industry brochure with infographic style layout and logos in stacked and horizontal variations.

The live website can be viewed at: